A brain-bending investigation of why some people never change their minds—and others do in an instant—by the bestselling author of You Are Not So Smart What made a prominent conspiracy-theorist YouTuber finally see that 9/11 was not a hoax? How do voter opinions shift from neutral to resolute? Can widespread social change only take place when a generation dies out? From one of ...(展开全部)

What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? Well, there is no such magic pill-but there is a new scientifically based approach called story editing that can accomplish all of this. It works by redirecting the s...(展开全部)

What if there were a magic pill that could make you happier, turn you into a better parent, solve a number of your teenager's behavior problems, reduce racial prejudice, and close the achievement gap in education? Well, there is no such magic pill-but there is a new scientifically based approach called story editing that can accomplish all of this. It works by redirecting the s...(展开全部)

Many disciplines, including philosophy, history, and sociology, have attempted to make sense of how science works. In this book, Paul Thagard examines scientific development from the interdisciplinary perspective of cognitive science. Cognitive science combines insights from researchers in many fields: philosophers analyze historical cases, psychologists carry out behavioral ex...(展开全部)

Sleight of Mouth is about the magic of words and language. Language is one of the key representational systems from which we build our mental models of the world, and has a tremendous influence upon how we perceive and respond to the world around us.

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of p...(展开全部)

MICHAEL POLLAN is the author of seven books, including Cooked: The Natural History of Transformation, Food Rules, In Defense of Food, and The Omnivore's Dilemma. A longtime contributor to The New York Times, he is also the Knight Professor of Science and Environmental Journalism at the University of California, Berkeley. In 2010, TIME magazine named him one of the one hundred m...(展开全部)

MICHAEL POLLAN is the author of seven books, including Cooked: The Natural History of Transformation, Food Rules, In Defense of Food, and The Omnivore's Dilemma. A longtime contributor to The New York Times, he is also the Knight Professor of Science and Environmental Journalism at the University of California, Berkeley. In 2010, TIME magazine named him one of the one hundred m...(展开全部)

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial ...(展开全部)